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Growing to Over 5400 Agents Focusing on Culture with James Dwiggins & Keith Robinson
Can you scale culture?
James Dwiggins, the Founder & CEO of Next Home, and Keith Robinson, the Chief Strategy Officer believe so. I was interviewed recently by James and Keith and had such a good time that I had to invite them to the show. You can watch my interview with them here.
Not only have they built an extraordinary company but they are two great guys that care about the real estate industry, a lot.
In this episode, we talk about how simply caring about people can have an enormous impact on your business. Next Home has done a phenomenal job at focusing on the human in the business, whether that’s the agent who works for their organization or the human buying a house. They’ve even popularized Humans Over Houses in their pursuit of building a human-centered real estate brokerage.
This is an incredible example to follow if you are a real estate agent who knows you’ve got to manage the perception in the community surrounding real estate agents. If you go to www.humansoverhouses.com you can see a great example of how to build a consumer-focused campaign to grow your business.
We also dive deep into trust.
It’s never been more important to develop trust in the marketplace and what Keith & James believe is that if you can over-communicate with your audience, you can develop a greater trust in people.
It’s ok to now have the answers to every question but by giving people a place to have an open dialogue, you can gain more influence because you’re developing a greater trust with the consumer.
Real estate is changing and James & Keith are helping lead that charge in a big way to protect our industry.
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