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Building a Business Based on Relationships with Michelle Berman Mikel
Michelle Berman is the Founder and CEO of Beyond the Method, which teaches real estate professionals a method for getting new clients from Instagram. She is an expert at helping you understand how to identify who your ideal clients are to how to find those people on Instagram to get more real estate business.
The reality is that we’re in a relationship-based business but most people are actively automating their way out of relationship with the markets they serve.
Michelle teaches you how to do the opposite.
In this episode, Michelle is going to teach the difference between active and passive prospecting on social media. Passive Prospecting is simply putting out content and waiting for potential clients to find you on social media while Active Prospecting is a series of steps you take to find your ideal clients on Instagram and to get into a relationship with them using tactics and techniques that virtually anybody can implement.
Success in real estate on social media has a lot less to do with business than you think it does. Listen to the episode here or on your favorite podcast platform!