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Developing a Marketing Message that Matters with Mary Davis
Do you have a market-to-message match right now with everything going on in real estate?
I caught up with Mary Davis, the Director of Marketing for the Beer Home Team. In 2021 The Beer Home Team was ranked #1 Globally for GCI at EXP. They’ve sold over 700 houses in a single year and have grown from $200M a year in annual production to over $600M a year.
In this episode, Mary breaks down how they did it and much of it centers on having the right marketing message when building a preeminent brand in your community.
Your brand isn’t just a logo or your business cards. It’s the specific message that you are communicating to the market that articulates your value. Should you use guarantees? Do you have the right risk reversal for the consumers?
Communicating with the market in the right way will generate curiosity and it will make the phone ring.
Watch and listen to this episode to learn how to tell your story the right way so you can take your real estate business to the next level!