Jesse Zagorsky is a team leader of eXp Realty out of San Diego, California, and creator of the agent power huddle group on Facebook. He has been in real estate for 17 years. He moved to southeast Asia and managed to keep selling houses in a foreign country. While he was there, he learned about digital marketing and then came home and started his team back up, implementing what he had learned.
When asked what he learned about digital marketing during his stay in southeast Asia, Jesse answers, “I learned funnel creation, I learned different ad strategies, I mean really… some of the original foundations.” He explains that not much has changed in the fundamentals of digital marketing and expands on what he and his team are using now. “It’s about nurturing and engaging your audience, taking it from cold to warm, and serving content in a way that is going to do a lot of that heavy lifting for you.” Adding that, he still thinks in-person interaction is a vital part of any business.
“We are trying to be a resource that is helpful, something community-driven.” As an example, Jesse tells us about the shedding event coming up at a local farm. “I think you connect better with video. I think video really allows you to deepen that relationship.” He refers to his Agent Power Huddle group, where he offers free training, and although he has never met most of the agents in the group, they still feel like they know him, and they develop a connection. We discuss how people’s brains respond to video marketing and, even more profound, stories that we share that resonate with people.
When asked how he manages to travel the world while still selling real estate, Jesse attributes it to duplicatable systems. “That’s something one of my coaches said to me years and years ago; duplicatable systems bring duplicatable results. You have to have solid lead generation, and you have to have solid back-office support, or else it doesn’t work. Once you have systems in place, you can literally do it from anywhere.” His top takeaway in building these systems is that you have to critically analyze them to see if you are getting the expected results.
Jesse talks about how goals for creating systems and processes differ for everyone depending on where you are in life. For some people, the goal is to grow their business and make even more money, and for some, it is to have more free time to be with their family. “I think for a lot of people, it is to scale up. I’m at a point in my life where I’ve got a two-year-old and a five-year-old, so my goal is not necessarily to scale up my goal is actually to be the best father I can be. If you would have asked me ten years ago, my goal would have been very different.” He adds that everyone is constantly comparing themselves to others, but “comparison is the thief of joy,” and you should be proud of your hard work.
If you would like to connect with Jesse, you can find him on Facebook at Jesse Zagorsky