How to master real estate marketing & branding with Gary Ashton

Welcome to The Grant Wise Show, where today’s episode features the renowned real estate mogul Gary Ashton, who leads the #1 RE/MAX team in the world!

Listen in as Gary discusses the transformative strategies behind his billion-dollar brand and business.

Dive into the world of real estate marketing and advertising as Gary shares his pioneering journey from managing a successful motel to dominating the Nashville real estate market.

Discover the game-changing tactics Gary implemented, from creating a highly efficient real estate ISA department to leveraging partnerships with vendors and embracing high-impact advertising channels like billboards and sports marketing.

Learn how he has skillfully integrated real estate digital marketing, PPC, SEO, and brand recognition into his strategy, driving incredible business growth.

Gary also shares the importance of maintaining relationships with past clients through client appreciation events and offering peripheral services to enhance homeowner satisfaction.

This episode is packed with actionable advice on lead generation, team building, and using advanced technology to stay ahead in the competitive real estate industry.

Whether you’re a new agent or a seasoned team leader, Gary’s experiences and insights will guide you in optimizing your real estate marketing efforts and achieving substantial success in your market.

Tune in to elevate your real estate career with proven tactics from one of the industry’s best!

And don’t forget to subscribe to The Grant Wise Show for more expert advice and tips on elevating your real estate business.

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Key moments:

00:00 Dad and I marketed motel to Brits.
09:57 Difficulty reaching decision makers, delays in follow-up.
14:53 Sales meeting success through referral and online leads.
18:51 Creating value through quick, engaging communication.
21:51 Transitioning from renting to owning leads online.
29:21 Advertising agency creates targeted marketing strategy.
36:20 Switched from Zillow to realtor.com for leads.
41:43 Overseas ISA integral to business, heavy lifting.
48:31 Vendors as business partners for client benefits.
53:00 Preparing room for guests and downsizing for relocation.
56:23 Prioritize past clients to maintain relationships.
01:01:24 Luck and teamwork pivotal for business success.
01:05:35 Dog, Starbucks, chats, sales in the gulch.