I am almost certain, that the key to life is helping and serving those around us. I’ve always had a vision of helping people reach their reach their goals and obtain the financial freedom they long for. That is why today’s episode of The Marketing Genius Podcast, is one of my favorites so far.
Today, one of my favorite students, friend, and knockout real estate agent, Matt McCutcheon joined me to discuss everything under the sun. We talked on how Matt got started in his real estate career, parting ways with antiquated marketing techniques, building a brand in your market, creating a client generating machine of a business, and much much more.
Matt got his start in the industry in 2003 after obtaining his real estate license. He went on to practice real estate full time until early 2009, when he purchased and operated a gym. Matt’s gym was in operation for 8 years before he decided to sell it. Unfortunately, the gym’s buyer defaulted on the loan and filed for bankruptcy, leaving Matt and his then pregnant wife with only $2,000 left in the bank.
It was at this time that Matt saw one of my advertisements on Facebook, teaching agents how to generate leads and clients in new ways. That day, Matt had gone looking for FSBOs for the first time since leaving the industry in 2009 and noticed that his old methods of connecting with potential customers were out of date. “The game had changed,” Matt had not anticipated the impact social media would have on the industry and had no clue how to approach marketing in a modern, successful way.
Thankfully for Matt, he took the opportunity to invest in himself and as a result he became one of the top producers in his area making over 6 figures. He continued this trend, doubling his income each of the following years. People in Matt’s area started to notice the constant success that he was having and wanted to recreate that same exact thing for themselves.
Almost without asking, Matt formed a team of success driven individuals looking to create a better life for themselves and their families. He dedicated himself to making sure each and every single one of his agents reached the $100k mark and financial security. “If you’re gonna come work for me, I am going to do whatever it takes to make sure you cross that threshold”. Matt didn’t build a team so that he no longer had to work, he did it so that he could help lead more people to the financial freedom that he himself had.
If you are helping people for you own gain, then your heart is in the wrong place and you will make costly mistakes. Brining value to someone and changing their life for the better should be all the reward that you need, but it won’t be the only reward you receive. By focusing on helping and improving those around you, you can improve yourself, both financially and spiritually.
Building a trusted, valued brand in your market is extremely imperative if you want to crush your goals. Your brand can have conversations for you, open doors for you, and make deals for you if you put in the effort to build it. If you don’t put in the work, your brand can actively prevent you from getting clients, making deals, and changing lives. Matt said it best, “In the past year it’s seemed easier…it’s becoming more apparent now that the work I did in the first two years to really build my business and myself as who I am in the industry was very, very, very, important”. Laying the ground work can be very time consuming, annoying, and disheartening when you’re thinking in the short term. Like Matt said, the work that you put into your brand now, is an investment into your own future. Social currency doesn’t behave the same way that regular currency does and doesn’t play by the same rules. You can’t just take your social currency to the bank and get cash, you have to nurture it and let it grow until the perfect opportunity arrises for you to use it.
Social currency can yield significant rewards in regards to referrals, access, and business. Matt poured his heart and soul into his social media marketing and became extremely well known in his area. Together we built him a system that helped launch his brand image into the stratosphere, but he would never have been able to get there if he chose to hide himself and his content. You have to put yourself out there for more interactions with potential customers. You don’t need perfect, Hollywood-level videos to create a connection with someone online. You can record a selfie on your couch, in your pajamas that gets traction with thousands. You just need to be true to who you are and stay consistent.
“The most important thing for me in the early days was to be consistent through my marketing and advertising to actually meeting the person face-to-face,” Matt was able to stay consistent in his messaging and branding because he stayed true to who he is. “I feel like a lot of real estate agents try to ‘play’ an agent rather than just being themselves,” says Matt and I couldn’t agree more. If you are trying to be something you’re not, eventually, you’ll be found out and in the meantime, you’ll make it that much harder to stay on brand. If your brand isn’t authentic online and you show up a completely different character at a face-to-face meeting with a client, they are going to see right through you.
Check out the rest of this kick-ass interview if you’re interested in building an authentic brand, signing more deals, and living life to the fullest.
If you’re interested in connecting with Matt you can find him on Facebook HERE.
Or you can visit his business page HERE.