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MARKETING GENIUS BLOG

The Marketing Genius blog is filled with strategies, tactics, and how-to’s for growing your business. It doesn’t matter whether you sell houses or originate mortgage loans, you can learn, in detail, how to become a professional marketer with simple strategies that will bring you profound results in your business. Check out these blogs and implement what you learn!

Getting Started With Video with Rick Janson

Rick became a realtor in 2002 in Denver, Colorado. He loves helping people make decisions and teaching others. He sold over 10 million dollars in the […]

Marketing Your Properties with Peter Schravemade

Peter Schravemade works for BoxBrownie.com which edits Real Estate property photos. The concept revolved around giving agents the power to one-up their marketing game, specifically property […]

Creating Videos and Building Your Brand with Ace Watanasuparp

Ace is currently serving as the Executive Vice President of Citizens Bank for Residential Lending in New York. Ace has expanded into new markets and captured […]

Video Basics for a Changing Market with Business Video School

Business Video School got started when guests Nick and Jeff met and started exchanging ideas about building a school to start teaching business owners how to […]

Solving Problems With a Virtual Assistant with Pavel Stepanov

Pavel Stepanov is a Business Developer at Virtudesk. They help small businesses solve problems with their virtual assistant services. They handle calendars, cold calling, prospect calling, […]

The Power of Perspective with Marshall Sylver

Marshall Sylver is the world’s number one hypnotist, a best-selling author, and eight-figure CEO. He was born into an eleven-kid home and dealt with homelessness. He […]

Optimizing Your Time and Business Strategy with Rocket Station

Grant interviewed Robert Nickell from Rocket Station, a company that helps generate outsourcing content and provides a custom strategy for your company. Many agents think they […]

The Path to Achieving Big Goals with Focus with Setema Gali Jr.

Setema is an Entrepreneur, Coach to Entrepreneurs, Business Owners, and Pro-Athletes. He is a Best-Selling Author of Winning After the Game, as well as a speaker […]

Getting Into the Wholesale Game with David Dodge

David Dodge is a Real Estate Investor in St. Louis, Missouri. He wrote a book called The Ultimate Guide to Wholesaling Real Estate. His business has […]

How to Stay Top-Of-Mind with Clients with Sean Carpenter

Sean Carpenter has spent 21 years in real estate. He grew up in Columbus, OH and then went on to University of Florida. After college Sean […]

A CRM That Does the Heavy Lifting For You with Eleni Sommershield

Eleni Sommerschield’s the chief operating officer at Wise Agent. She has a degree in computer science. She is a developer and programer, she’s been in the […]

3 Keys to a Successful Marketing System

Luke is President of Reminder Media. Graduated with a degree in computer science. He started a website business after college called Next Mark with his brother […]

15 Real Estate Video Marketing Tips from Top Industry Influencers

Videos are changing the landscape of so many businesses both in and out of real estate. Despite the benefits seen across the board, so many agents […]

Facebook Ad Retargeting

Let’s face it, the process of converting ads into appointments that eventually lead to sales, can be a slow one. You watch the number go up […]

Developing a Content Calendar

Content calendars are extremely important in the success or failure of your content strategy. They help members of your team stay up to date on what […]

Four Key Factors that Affect the Real Estate Market

The real estate industry is the world’s most important asset class, with a value totaling $228 billion according to HBC Holdings plc. More and more people […]

Developing Content Catered to Your Community

When it comes to developing real, engaging content you have to be hyper focused on who your customer is. If you don’t understand your customers and […]

Simon Sinek’s Golden Circle

If you haven’t taken the time to watch, Simon Sinek’s Ted Talk on the Golden Circle, you are really doing yourself an injustice. The message that […]

Four Types of Real Estate Videos You Can Create to Build Your Brand & Convert More Customers

There are a few simple reasons why video marketing works so well for Real Estate agents. The most of which is because of something psychologists call […]

The 5/5 Rule for Real Estate Agents – 5 Tips to Increase Your Conversion 5%

It can be challenging to win business when you’re in a world of constant competition to “close the next deal” or “convert the next lead.” As […]

Facebook Advertising Changes for REALTORS™

It’s the news that has the real estate and housing market talking – Facebook has announced that, due to observations made by HUD (Department of Housing […]

The Russian Doctor

“I promise you, you’re going to be okay.” That’s what the Russian surgeon said to me that day, the day before I was scheduled to have […]

How to Create Content You Know Your Prospects Want to Engage With

You know as you sit here reading this you should be out creating content right now. You’ve read all the books, you’ve listened to all the […]

The Attractive Character

Traveling home from speaking at Agent 2021 with the VaynerMedia team and Gary Vaynerchuk himself I felt plagued by one continuous questions I got throughout the […]

Creating a Retargeting Audience Based on Facebook Ad Engagement

It’s important to know how to continually “touch” people socially based on what ads they are engaging with from your business. I’m going to show you […]

Creating a Retargeting Audience Based on Facebook Ad Engagement

It’s important to know how to continually “touch” people socially based on what ads they are engaging with from your business. I’m going to show you […]

How to effortlessly use the Facebook pixel to generate Real Estate leads

Today, I’m excited to jump in and show you how to effortlessly leverage the Facebook pixel to create retargeting audiences that would allow you to advertise […]

How to effortlessly use the Facebook pixel to generate Real Estate leads

Today, I’m excited to jump in and show you how to effortlessly leverage the Facebook pixel to create retargeting audiences that would allow you to advertise […]

How to Create a Tiered Targeted Audience on Facebook

Ever wish you were getting higher quality leads from Facebook ads?   Learn how we “tier” an audience to create hyper targeted leads within our Facebook […]

How to Create a Tiered Targeted Audience on Facebook

Ever wish you were getting higher quality leads from Facebook ads?   Learn how we “tier” an audience to create hyper targeted leads within our Facebook […]

Uploading A Custom List For Facebook Ads

Hey guys. Grant here and excited to jump in and show you guys how to create some targeted audiences at your custom list. So this can […]

Uploading A Custom List For Facebook Ads

Hey guys. Grant here and excited to jump in and show you guys how to create some targeted audiences at your custom list. So this can […]

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not […]

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not […]

The 8 Steps to Closing Deals Online

Always be closing, right? Yes, but how? How do I get from lead to close? In this quick training, I’m going to share 8 steps you […]

The 8 Steps to Closing Deals Online

Always be closing, right? Yes, but how? How do I get from lead to close? In this quick training, I’m going to share 8 steps you […]

My Two Journeys

What’s better: accomplishment or transformation? Two things set me on my path to real estate: my own homebuying experience and my job in financial services. I […]

My Two Journeys

What’s better: accomplishment or transformation? Two things set me on my path to real estate: my own homebuying experience and my job in financial services. I […]

Top 50 Markets To Run Facebook Ads For Real Estate Agents

For the last 4 years, we have been helping Real Estate agents all over the United States run Facebook ads for their business. In that time […]

Top 50 Markets To Run Facebook Ads For Real Estate Agents

For the last 4 years, we have been helping Real Estate agents all over the United States run Facebook ads for their business. In that time […]

Symptoms of a Basic Agent

Never thought this would be you, right? Never thought you would look at yourself as someone who could be considered traditional, simple, or, worst of all: […]

Symptoms of a Basic Agent

Never thought this would be you, right? Never thought you would look at yourself as someone who could be considered traditional, simple, or, worst of all: […]

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you […]

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you […]

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with […]

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with […]

How to Become Internet Famous in Real Estate

Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is […]

How to Become Internet Famous in Real Estate

Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is […]

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because […]

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because […]

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user […]

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user […]

Why Marketing Needs To Be Your Life

Harsh truth: You cannot be anything without marketing. Marketing is your life and I am going to explain why. Marketing is about getting attention from people […]

Why Marketing Needs To Be Your Life

Harsh truth: You cannot be anything without marketing. Marketing is your life and I am going to explain why. Marketing is about getting attention from people […]

5 Mistakes That Will Tank Your Facebook Marketing Campaign

With over 1.59 billion monthly active users, Facebook stands as the largest social platform in the world. Good on you, Facebook. For us, the important note […]

5 Mistakes That Will Tank Your Facebook Marketing Campaign

With over 1.59 billion monthly active users, Facebook stands as the largest social platform in the world. Good on you, Facebook. For us, the important note […]

6 Reasons You Are Not Generating Sales

There are many metrics for measuring success in business. The metrics could be Return on Investment (ROI), conversion rate, number of signups, increased customer base, increased […]

Social Video Is The Future: What You Need To Know

The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all […]

Social Video Is The Future: What You Need To Know

The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all […]

How To Sell Someone Who Doesn’t Want To Be Sold

Have you noticed how enraged people can get if they feel they are being sold to? “Stop. Calling. Me.” You know what I’m talking about. I’m […]

10 Questions for Finding Your Ideal Client

Discovering your ideal client is one of the most important things in marketing today. Running marketing campaigns or writing blog posts hoping they will be relevant […]

10 Questions for Finding Your Ideal Client

Discovering your ideal client is one of the most important things in marketing today. Running marketing campaigns or writing blog posts hoping they will be relevant […]