Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is how a series of the right steps can make a career. Moreover, we haven’t seen what the right steps are to building a successful real estate business using social media. The good news is that I’ve figured out how to do it. I’ve figured out the right steps to building a successful business using social media. I’ve figured out how to become Internet Famous and I want to share 7 simple steps with you.
7 Steps to Internet Fame
Step 1: Identify your perfect life.
Take out a sheet of paper and write down what your perfect day looks. Be specific. What’s the first thing you do? How do you dress? Where do you live on your perfect day? What about your car and your child’s school? Pay attention to the details because they will reveal the type of client you need to be doing business with from now on.
Step 2: Know who you want to do business with.
Describe your ideal client on that same sheet of paper. Detail their occupation; income level; family life; interests; age; level of education; reason for buying real estate. The person that works with everyone works with no one. It’s much easier to work with 2% of the marketplace than it is to spend time trying to please 100% of it.
Identify your ideal client or you won’t have any clients at all.
Step 3: Talk.
I know it’s not easy. Putting ourselves out there on social platforms where there are so many eyes on us can be intimidating. The good news is that it’s really quite simple to do. If you keep your ideal client in mind and present yourself on social media as though that client was sitting across from you in real life, you’ve begun the process of building a relationship with your ideal client.
Whether you know it or not, your ideal client is watching you. They may not like a post. They may not share a post. They may not comment on one of your posts; but you can’t prove that they are not reading your posts. Assume that they are and leverage this assumption as an opportunity to develop your prospect.
Step 4. Give them a reason to take action.
One page. One purpose. Write this down. Make it your mantra for the next 90 days. Don’t give your prospects too many decisions to make in your marketing campaign. A strategically written Facebook post backed by a simple landing page proven to convert will do more for your business than any Cadillac website EVER will. We’ve seen our cost per lead on almost every agent that has made this shift go from almost $30 a lead down to about $2-$3 per lead. Making this tiny shift can change the entire landscape for you.
Step 5: Spread your message.
Step 6: Pay up.
Step 7: Get in front of the camera.